Tourism Australia Partners Jetstar

Tourism Australia has signed a $10 million marketing deal with Jetstar aimed at boosting Japanese inbound tourism and further expanding brand Australia?s presence in Asia Pacific.

The three year agreement runs to mid 2014 and will see Tourism Australia and Jetstar each contribute at least $1.6 million per year on a range of joint marketing, digital and social media activities.

The partners will work cooperatively to leverage more affordable air travel and Australia?s unique attractions to increase arrivals from Japan, China, Indonesia, Malaysia, Singapore and New Zealand.

The first tranche of $2 million will be directed to rejuvenating the Japanese market, which has slipped from Australia?s second to fifth largest source market for international tourists over the past ten years.

"It unlocks real value by leveraging the combined skills, expertise and resources which both our organizations have long demonstrated in Asia. We aim to use our well-established and successful There?s nothing like Australia campaign messaging alongside Jetstar.com to drive bookings and inbound travel," said Managing Director, Andrew McEvoy. "Like Tourism Australia, Jetstar has ambitious expansion plans for wider Asia and sees sustained and large growth opportunities, led by the greater China market, and numerable South East and North Asian markets including Japan, which will clearly remain in the top half dozen of Australia's tourism export markets. There's strong alignment and a real natural fit."

Japan is currently Australia?s fifth largest source market for international tourists, spending approximately $1.5 billion in 2010. There were 350,200 visitor arrivals from Japan for the twelve months ending August 2011, a drop of 11%. Tourism Australia believes his market has the potential to grow to between A$2.7 billion and A$3.3 billion in total expenditure by 2020.

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Jetstar to Launch Guangzhou Flights

Jetstar has added Guangzhou to its growing number of mainland China destinations.

Jetstar will start a daily service to Guangzhou from 22 December 2011, with the addition of its 16th Airbus A320 aircraft to its growing hub in Singapore.

Jetstar Asia Chief Executive Officer Ms Chong Phit Lian said Guangzhou, one of Singapore?s closest trade and tourism partners, was an important next step in Jetstar?s expansion into China.

?Our commitment to Singapore-China routes over the past two years has made Jetstar the fastest growing carrier between the two countries. We increased our mainland China capacity by 300% in 2010 and we expect it will rise a further 150% in 2011 to unlock the latent travel demand that low fares create,? said Ms Chong.

Jetstar currently offers services to Guilin, Hangzhou, Haikou, Ningbo, Shantou, Hong Kong, Taipei and Macau. Flights to Beijing start 24 November 2011, subject to regulatory approvals.

An all-inclusive one-way Economy Starter sale fare of Sin$98 runs until 19 October 11.59pm Singapore time. The sale is valid for travel from 22 December 2011 until 17 January 2012; 7 February until 7 March 2012; and 11 April until 23 May 2012. Terms and conditions apply.

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