Pegasus Solutions Acquires Open Hospitality

Pegasus Solutions has acquired Open Hospitality in a move that positions Pegasus as one of the top online hotel marketers in the hospitality industry.

With the internet marketing company operating as a division, Pegasus will now offer its own website design, online marketing and booking solutions, search engine optimization (SEO), mobile website development and social media services.

?Pegasus is committed to being the most trusted and valued partner in the travel industry,? said Mike Kistner, chief executive officer of Pegasus Solutions. ?By acquiring an online marketing company known for increasing web traffic volume, improving booking conversion rates and reducing marketing operating costs, we reaffirm that commitment. We can now offer hotel customers our own award-winning web marketing solutions to raise online visibility and increase reservations.?

Open Hospitality delivers a full array of online marketing solutions and accommodation booking options that help independent, group and chain hotels raise visibility and increase reservations online. The company?s expertise will enable Pegasus to design websites optimized for major search engines and create high-impact email marketing campaigns.

Pegasus? Open Hospitality division will be led by David Millili, CEO of Open Hospitality.

Pegasus? New York-based Open Hospitality Division will provide website and mobile site development, internet marketing, search engine marketing, and social media services, including Facebook, Twitter, and YouTube. Together with Pegasus? acclaimed reservations and booking solutions, the blended offering will position hotels to market and sell their most profitable room inventories on the internet.

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IDeaS Pricing Solutions to Help Boost Revenue @ Royal Plaza on Scotts

The Royal Plaza on Scotts in Singapore has adopted pricing solutions from IDeaS in an attempt to enhance occupancy and maximise revenue.

Royal Plaza on Scotts is located in the heart of Singapore, just steps away from Orchard Road.

In working with IDeaS, Royal Plaza on Scotts has turned to the IDeaS Revenue Management System (RMS) in order to continually assess the hotel?s performance, accurately forecast occupancy and business demand, and determine the correct pricing for hotel rooms.

Patrick Fiat, General Manager of Royal Plaza on Scotts, said, ?Royal Plaza on Scotts is an extremely popular hotel in Singapore always looking to implement the most advanced operational technologies and strategies for the benefit of our guests. Singapore is a highly competitive operating environment for any hotel, but through our partnership with IDeaS we are able to better identify and target the right guest ? whether they be a business traveller, group or tourist ? at the right time.?

Importantly, the IDeaS RMS? Best Available Rate (BAR) functionality will allow Royal Plaza on Scotts to accurately quote the optimal rate for their hotel rooms to potential guests. These rates are calculated to provide the highest probability of selling based on the arrival date and length of stay ? ensuring occupancy and revenue is maximised.

?The hotel sector across Asia continues to grow on the back of rising domestic and international tourism and increased business travel. With this growth comes increased competition, therefore it is vital that savvy hotel operators like the Royal Plaza on Scotts have the most advanced operating strategies and technologies on hand to ensure their ongoing profitability,? said Grahame Tate, Managing Director of IDeaS APAC. ?Through working with IDeaS, Royal Plaza on Scotts is better able to make strategic decisions with a clear view of their competitor?s positions and determine correct pricing for their property?s rooms and group bookings.?

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